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LU Outdoor Recreation department created a new event called “Wellness in the Wilderness” to encourage students to utilize nature as a resource to reflect and develop a better mental state through walking and enjoying the outdoors
In my Graphic Design I course, we rebranded a local business we felt needed to be spiffed up. I chose Life’s Treasures, a community thrift store in my hometown. Click below to see my Process Book and Brand Style Guide
I created a Bonfire Night marketing campaign to promote LU Outdoor Recreation’s bonfire on Friday night. This design is carried throughout the semester to promote this reoccurring event. I also took photos to capture the event to later be shared on social media.
Christmas at Hydaway is an annual event that happens at Hydaway Outdoor Recreation Center each Christmas Season. I wanted to represent the spirit of the event through the visuals I incorporated into the design. I also photographed the event to promote and advertise to the community and showcase all the hard work put in by the OR staff.
Here is a brand style guide I created for the mock writer’s retreat called “Writer’s UnBlock” I created along with all of the collateral and branding material. Click below to see the brand style guide and process book.
LU Outdoor Rec took a Wilderness Canoe Camping trip over fall break of 2019. I created two different style graphics representing different time of day. These materials were displayed around campus as well as social media.
Over the summer of 2019, I had the opportunity to work with Auden & Company as a graphic designer to rebrand their client, Art of Sucre. Art of Sucre is a gourmet cotton candy vendor that specializes in spinning for special events like weddings and conferences. She was seeking a whimsical logo that fit her style as an individual and as a business, and most of all, wanted cotton candy included in the icon I designed several colored logo options as well as stickers and thank you cards. This project was a ‘sweet’ one.
Aore Campus Challenge is a national outdoor recreation challenge where colleges across the nation to compete for a National Outdoor Champion title and an opportunity to win outdoor gear. I created several different graphics for different marketing options such as instagram stories and website banners.
LU Outdoor Recreation put on a swiftwater rescue certification course each fall. I created marketing materials for them to spread the world about this event.
Outdoor Recreation at Liberty University created an Outdoor Rec Club for students to participate in. I was given the task to create a logo for their club. I created a logo that will be used on t-shirts, promotional, and marketing material. Marketing material featured here includes social media material and print material.
